Press and Writing

 

THRIVE GLOBAL

Don't listen to the Naysayers | September 2021

THE GROWTH BOSS PODCAST
How this 7-figure Entrepreneur Grew her Biz | September 2021

SEE CHANGE MAGAZINE

Slow Fashion Meets (Genuine) Sustainability | October 2021

SHOPIFY MASTERS PODCAST

How this Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sale | November 2021

THE ECOMMERCE MASTERPLAN PODCAST

Scaling a 7-figure Fashion Brand | July 2021

AUTHORITY MAGAZINE

Meet the Inventors: Kristi Soomer of Encircled on how to go from idea to store shelf | July 2021

NOTABLE LIFE

Meet Kristi Soomer, founder of Slow Fashion Brand Encircled | July 2021

THE PRODUCTPRENEUR PODCAST

How this B-Corp Certified Fashion Company is Changing the Industry | June 2021

STILL BEING MOLLY

Sustainability + Versatility | May 2021

FORBES.COM

What does 'Slow Fashion' actually mean? | May 2021

THE BRANDING LAB PODCAST

Bootstrapping your Business to Success with Kristi Soomer | April 2021

THE GLOBE AND MAIL 

How the Fashion Industry is working to keep products out of the landfill | February 2021

ECOMMERCE BADASSERY PODCAST

From the Kitchen Floor to a 7-figure B Corp Brand: How Kristi Soomer Built Encircled with no fashion experience | February 2021

HUSTLE WITH PURPOSE PODCAST

How to Scale with Limited Capital | February 2021

THE BUSINESS OF BECOMING PODCAST

Turning Inspiration and Passion into a Business | January 2021

LUSCIOUS HUSTLE PODCAST

How to Build a Business that Aligns with your Values | December 2020

BAD FOR BUSINESS PODCAST

I had no idea what I was doing | November 2020

DESIGN YOUR LIFE PODCAST

How to start a business with minimal capital | November 2020

MIND YOUR OWN LIFE

Kristi Soomer on Conscious Creating and Consuming | November 2020

SMITH BUSINESS MAGAZINE @ QUEEN'S UNIVERSITY

Coming Full Circle | Fall 2020

FASHION MAGAZINE

Why Encircled's jogger set will be your WFH fav | September 2020

ECOMMERCE FUEL PODCAST

Building a Purpose-Driven Business with a B-Corporation | January 2020

BAY STREET BULL

5 Entrepreneurs give their best advice | 2019

NOMAD MODA

I quit my job and never looked back | October 2019

WOMEN OF INFLUENCE

How Kristi Soomer went from Management Consultant to Fashion Entrepreneur | August 2019

TORONTO BREAKFAST TELEVISION

5 Tips for Decluttering your Closet | June 2019

THE FEARLESS LAUNCHING SHOW

Starting a Product-Based Business | April 2019

MILLENIAL MINIMALISTS PODCAST

Create an Ethical Wardrobe with Kristi Soomer | March 2019

THE VIBE TRIBE PODCAST

On Building a Sustainable Wardrobe | March 2019

BAY STREET BULL

Her Journey to Launching a Million Dollar Business | February 2019

GOOD + SOCIAL PODCAST

Flexible Wardrobes + Smaller footprints | February 2019

TVO

How Ontario is becoming a hot spot for Ethical Apparel | February 2019

THR3FOLD

How to Start an Ethical Fashion brand | January 2019

CHCH11 Morning Live

Maximize your Wardrobe | January 2019

CLEAN50 2019

2019 Clean 50 Award Honouree | September 2018

THE ACE CLASS

5 Ways to Streamline your Wardrobe | February 2019

Women of Ace: Kristi Soomer | October 2018

5 Ways to get Ready Faster in the Morning | September 2018

MACLEAN'S / CANADIAN BUSINESS MAGAZINE

Encircled makes the Startup 50 Fastest Growing Canadian New Businesses | September 2018

MINIMALIST WARDROBE.ORG

Interview on they Why Behind Encircled | September 2018

STARTER STORY

Interview about the key tools, systems and goals for Encircled | August 2018

ROBIN CATALANO

Interview about how I started Encircled | July 2018

WEHL

Interview on wellness blog about Ethical Fashion | June 2018

SLOWFASHION MOM

Interview about World Ethical Roundtable | November 2017

KISS COLLECTIVE

Ethical Fashion Q&A | November 2017 

TORONTO IS FASHION

Interview with Kristi Soomer from Encircled | October 18, 2017

NOMAD MODA

Sustainable Fabrics and Ethical Fashion, Encircled (Podcast) | May 17, 2017

ENTREPRENEURS IN MOTION

Growing an Ethical ECommerce Business (Podcast) | May 10, 2017

SELFLESSLY STYLED

Interview with Kristi Soomer, Encircled | March 15, 2017

BREATHE TRAVEL

The One Thing to do to Never Overpack Again |  March 7, 2017

8 Ways to Up Your Eco-Awareness while Traveling | July 12, 2016

SIMPLY LIV & CO

15 Ways to be more Mindful about your wardrobe | February 16, 2017

3 ways to embrace traveling light on your next adventure | September 15, 2016

PERPETUAL YOU MAGAZINE

Unleash Freeing Travel | July 4, 2016

SUSTAINABLEFASHIONDIRECTORY.COM

Interview on Sustainable Fashion Directory with Kristi Soomer | June 27, 2016

QUICKBOOKS ONLINE

"How a Travel Fashion Idea took flight as a business." | June 17, 2015

WHISBI.COM

Featured in "14 Retail Experts Reveal their favourite shopping experiences." | May 4, 2015

Named as one of the "Top 40 Omnichannel Retail Influencers to follows" | March 19, 2015

LUXURYDAILY.COM

"Why are so few retailers achieving Omnichannel functionality -- and is it even possible?" | January 8, 2015

CANADIAN BUSINESS MAGAZINE

"An Empire State of Mind" | March 12, 2013

VANCOUVER SUN

"Online and offline convergence a growing trend" | February 26, 2013

THE STARTER'S CLUB

Podcast, "Creating a Fashion Brand on her Own Terms" | October 24, 2014

TUJA WELLNESS

"6 Tips for Traveling Lightly" | December 19, 2013 

THOUGHTWORKS INSIGHTS

"Why are Canadians Online but not shopping?" | March 11, 2014

"Creating tomorrow's leading mobile commerce experience today: Are you Ready?" | October 28, 2014 {co-written, also republished in the Monday Retail Report}

THE CRAVE COMPANY / URBAN CAMPFIRE

"3 Ways to take an o look at yourself" | March 24, 2014

For a comprehensive list of Press for my fashion line, Encircled, click here.