I don’t know about you, but I sometimes find myself browsing through eCommerce stores and thinking, “Wow, this brand looks very similar to that other brand.” 

On this episode of Brave and Boss, we’re covering how to infuse more of you into your online store. It’s so easy for brands to just blur together. We don’t want that. So we're going to be talking all about ways that you can differentiate your brand through personalization. 

[00:01] The Basics of Online Store Personalization 

• Even though I love Shopify, some Shopify stores just kind of start to look the same. You don’t need to (nor should you) spend $50,000 on a website. In this episode, we’re covering the basics of personalization, because it can get intricate. You probably don’t need to apply advanced tactics yet, so start with converting the traffic you’re already getting by using these small changes.

[04:03] Your About Page  

• Brands often like to sleep on their About page, but your About page is a really important pillar page on your website. Your About page should say everything about your brand, what your values are, what makes you different, what the benefit is for shopping with you, and it should talk about you; The Founder.
• Make it personal, add a photo and share your story! Because people can try to copy your tagline, your mission, and your vision but nobody can copy you. And even if they try they can never do it as well.
• Have a call to action at the end of your About page.

[06:52] Your Contact Us Page    

• The Contact Us page is a really highly visited page. Again, most people are going there usually because they can't find the answer on your website, which is not great. We want to minimize the number of outbound contacts because answering emails and inquiries costs time and money. So what if you personalize your Contact Us page to have more information about your brand or have links to frequently asked questions? The possibilities to present information are endless

[08:03] Personalize Your Website Through Video  

• Video is super important in terms of product-based businesses. It can increase conversion to 300%-500% on product pages, depending on where you put the video. If you can put a video into your lightbox or gallery that would be amazing. The second best place to put your product videos would be below your product lightbox, in your description, and make sure it's mobile-friendly. If you have a great maker story video, you can even include it on every single product page.

Quick Break! This episode is sponsored by ChipBot

ChipBot is a plugin for product videos, customer support, and popups. Online stores install ChipBot to increase landing page sales, retain customers after a sale, and to do so without spending effort on each customer. Get a special offer and get As a special gift for our listeners, get a free month + $110 off a year subscription to our unlimited plan 

Go to: https://getchipbot.com/braveandboss

[10:49]  Your Online Store Experience     

• Customer Service, or Customer Love as we call it at https://www.encircled.co/, is a great opportunity for not only automation but personalization. Using a Help Desk software like Zendesk, Helpscout, or Gorgias. These softwares can really help your customers feel like you see them which is really what forming a community is all about.
• Your unboxing experience. Think about how you can communicate your brand values through the package. You can create an inexpensive but unique and personalized experience by customizing your packaging.

[17:44] Wrapping Up

• A little summary of all we talked about. Think through your customer journey. Think about what your customer would really like and what would make you feel like a different brand versus everyone else. Get creative and integrate that into your customer journey. Thanks for listening!

Key Quotes:

“Even if people come in and copy your tagline, your mission, and your vision, which people will do, nobody can copy you.” - Kristi Soomer 

“Think through your customer journey, what your customer would really like, and what would make you feel like a different brand than everybody else and integrate that into your customer journey.” - Kristi Soomer

This episode is sponsored by ChipBot!

ChipBot is a plugin for product videos, customer support, and popups. Online stores install ChipBot to increase landing page sales, retain customers after a sale, and to do so without spending effort on each customer. Get a special offer and get As a special gift for our listeners, get a free month + $110 off a year subscription to our unlimited plan 

Go to: https://getchipbot.com/braveandboss

Resources:

Help Desk Software, I recommend is called Gorgias

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