One of the most common questions I get asked from makers who are just starting out is:
"Should I have a Etsy Shop AND a website?"
(Feel free to swap "Etsy Shop" for any marketplace (i.e. eBay, Amazon, etc)).
My answer:
Yes.
(Okay, yes x 1,000,000)
Let's dig into the Why You Should have a Marketplace Shop + your Own Website
On this week's audio blog, I share why even if you're a small brand you should have both an etsy shop and your own site, how having your own shop will payoff in both the short and long-term, and how to manage two or more shops.
In Summary:
- Yes, you should have both a marketplace and 'own' website online. Even if it's NOT a store. A marketplace is not owned, it's rented and can shut down at anytime.
- If you're a maker in a crowded space, making your product stand out is hard. Building a true brand is about differentiating and finding that 'blue ocean'. That can be done online through cultivating a customer experience that matters to your dream customer. You can't do this in an Esty shop.
- Find a tool or a system that makes it easier to manage inventory across multiple sites (there are some great options out there ranging from basic to advanced)
- Don't be afraid of the upfront time or money investment from having a second site to manage - in time, it will payoff.
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Wishing you much abundance + retail bliss,
Chief Retailpreneur @ Retail Bliss
Founder + CEO @ Encircled
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