“One of the mistakes I would say that I see a lot of people make is actually the way that they create content is very much about, ‘Here's my product, look at my product, look at me.’ And I'm on a little bit of a mission to help people actually connect with their audience, and let them in through storytelling,” -  Deidre Tshien

Welcome to Brave and Boss with Kristi Soomer. We’re talking all about content with Deidre Tshien; why it matters and why prioritizing content development needs to be high up on your list.

Deirdre is the creator of The Viralocity Formulas, the Live Conversion MethodTM, and founder of Growth Boss, a leading mentorship and Virtual CMO program for e-commerce business owners wanting to scale to multiple- 6 and 7 figures using the power of tribe-building, virality, and human connection.

She is a serial entrepreneur, having founded and led 5 businesses across 4 industries in the last 8 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that comes with starting, running, and closing businesses. 

With her hands-on experience in successfully growing her businesses to 7 figures, she now coaches and works hands-on with e-commerce business owners on her secret sauce of using buyer psychology to make their offerings irresistibly contagious to their customers; creating an end-to-end sales funnel that converts these customers; and then nurture them into a raving salesforce.

Deirdre's evolution into a Business Coach, Consultant, and Mentor was driven by a strong desire to pay it forward and help other e-commerce business owners take intelligent action towards building their million-dollar businesses.

[00:01] Deidre Tshein the Growth Boss

• Before we start if you’ve loved and found value from this podcast, please leave a rating and review!
• Getting to know Deidre Tshein
  • Her start in hospitality to where she is now
  • Moving to New York
  • Getting into eCommerce

13:25] The Fundamentals of an Online Presence

• Human connection
• The Traffic Pyramid
  • Passive organic marketing
  • Influencer marketing
    • Leveraging other people's audiences
    • Leveraging list builders
  • Active organic marketing
  • Paid Ads
• The traffic formula: traffic + connection + leverage to the power of message

[22:42] How Do I Find My Message?

• Determine your painkiller products and vitamin products
• Get data to validate, prove or disprove what you think your message could be
• Fundamentally sell the vision

[29:40] The Live Content Multiplier

• Taking one piece of content and multiplying it everywhere
• The keys to having confidence when going live
• The 3 C’s of going live
  • Compel
  • Charisma
  • Content
• Highlight a collection
• Add value
• The advantages of going live

[36:17] What Deidre is Working On and Hot Seat Questions!

• Deidre’s new project Capture: software to convert stories into content to help people spread their messaging and connect with their audience
• What’s one non-negotiable step in your morning routine?
  • Working out
• What is your favorite business book?
  • Building a Story Brand by Donald Miller
• If you had an extra $1,000 in your business what would you spend it on?
  • Getting the team together
• Favorite Podcast?
  • Dare to Lead by Brene Brown
• What is your favorite Instagram account?
  • @Kindrahall

[40:58] Closing Up!

• Connect with Deidre with the links below

Key Quotes:

“Fundamentally, what I learned was, it's all about human connection … . When you are a small business and when you are starting out, what actually gets through with your audience is connection, it's vulnerability, it's actually opening yourself up.” -  Deidre Tshien

“It's not about perfectionism, but it is just about at least having a presence and having a pretty good idea of what your message is, and what you stand for.”  -  Deidre Tshien

Connect with Deidre

Follow Deidre on Instagram --> https://www.instagram.com/thegrowthboss

Check out Deidre's website --> https://www.thegrowthboss.com

Check out Baker Box NYC → https://bakerboxnyc.com

To learn how to build your visibility and generate leads from social media (while spending only 2 hours a week on it), join the 4-Day Scale Your Funnel with Instagram Bootcamp with Deidre here --> https://www.capshounlocked.com/scale

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